Raw material carved into refined design.
Based in St. Louis Missouri, JORD launched their wood watch line in the Fall of 2013. The momentum of natural, raw, and sustainable material use in modern products was on the rise but JORD saw a void in the wood watch market. Though the material was present, the design and innovation was lacking. JORD believes that watches are not just timekeepers; watches are statement pieces, watches speak to the style and personality of the wearer.
With that in mind, JORD set out to create a watch line that celebrated the natural beauty and intricacy of wood without resting the look on the material alone. The company is committed to continual innovation in design. Metal, texture, and layering are used to achieve a natural accessory that is playful, not childish. The style that is inherent in JORD wood watches is a perfect complement to the modern styling of today.
“Analog watches are experiencing a renaissance in a time when everything is being moved to a digital platform. There is function in fashion and I think that’s why people are returning to wearing watches, even if they’re still checking the time on their phone. ”– Salman Shah (Brand Manager)
The full line of wood watches has ladies, men’s, and unisex options featuring both quartz and automatic movements. With price points below $350.00 JORD wood watches offer a tremendous value for modern design and quality craftsmanship.
Though the company began as an “online only” brand they have grown and will be entering into brick and mortar retail collaborations starting in the 2014 holiday season.
I was excited to be able to try these watches. I picked what color I wanted and knew exactly what I was getting. I was also able to send my wrist measurements and get my watch fitted for me. I like my watches to fit loosely, and it was easy to make longer. However I dropped the little screw that holds the link in. I contacted the company and they have great customer service. They offered to add the link for me at no cost, or to send out new screws. I got the screws within a few days. I love red, so cherry was a great choice for me. I also really like how easy the clasp is to secure with one hand. It is comfortable, and does not pinch your skin. This is a great gift for the man or woman on your list. I love wearing mine! I am giving this watch a 5/5. I am also giving their customer service a 5/5. Don't forget to order in time for Christmas, They also have some other great offers going on right now! All opinions are my own.
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