Title: WordplayAuthor: Glenn BassettPublisher: Organization DiagnosticsPages: 270Genre: BusinessFormat: Paperback/Kindle
WordPlay
lays out the functions of language as the foundation of what is
loosely called mind. Studies of language in primitive cultures by
anthropological linguists demonstrate the existence of a basic set of
words called semantic primes in every cultural setting. Language is
extended and elaborated on the foundation of semantic primes to
construct a mental map of the perceived phenomenal world. Once in
place, a rich culture of language is passed on from each generation
to the next by example. Words ultimately become so ubiquitous and
necessary that they take on a reality all their own. Mental maps
become more real than the reality of direct experience.
Establishment
of a critical capacity for knowing truth demands a study of
psycholinguistics. The fund of social psychological research made
available through research over the past century offers a window on
the way words are used to captivate, illuminate, intimidate, inform
and imbue us with intelligence.
WordPlay
is a compilation of the most salient research that pertains to
language use. It is a layman’s introduction to psycholinguistics.
The emphasis is on how words shape behavior and become the substance
of the mind. This is knowledge of those habits of mind that can
interfere with straight, clear thinking. It is antidote to functional
social ignorance of our rich language culture.
For
More Information
- Wordplay is available at Amazon.
Dr.
Glenn Bassett is Professor Emeritus of Management and former Dean of
Business at the University of Bridgeport. A graduate of
Berkeley and Yale, as well as a former corporate staffer at General
Electric, Dr. Bassett’s career has focused on applied Social
Psychology. WordPlay is the result of exended research into the
science of psycholinguistics. He is the author of numerous articles
and published books, including The Managers Craft.
For
More Information
- Visit Glenn Bassett’s website.
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